Q&A with Ayogo’s Art Director
|Name: Ricard Adrianza|
|Title: Art Director, Ayogo Health Inc.|
|Fun Fact: My second live concert in the capital was in the second biggest theatre in South America. With my band, we had two hit songs on the charts in Venezuela.|
|Hobbies: Playing guitar, video games, and watching movies|
|Personal Website: ricardadrianza.com|
Each month we place an Ayogi in the spotlight. This month, meet Art Director Ricard Adrianza, who specializes in health gamification. He helps define the vision, aesthetics, and brand experience of our products, balancing the fun with the serious.
While Ricard has a degree in Social Communication with a major in Advertising, his passion for designing started well before then. In fact he designed his first logo while in high school for his dad’s company! After graduating, Ricard went on to work in advertising as a designer and entrepreneur. “I have created brands in many different fields all over North and South America and Europe, allowing clients to have a commercial face that generates consumer trust.”
Ricard cofounded an agency with clients including Red Bull, Solera, Bodegas Pomar and PepsiCo. While his design star was rising, so was his musical career: he and his band also had a couple of hit singles in Venezuela.
Ricard left it all behind to come to Vancouver to attend the Vancouver Film School (VFS) digital design program. He learned about Ayogo during a presentation at VFS: “Ayogo offered an exciting perspective on healthcare by using game mechanics and social connections to help users be more engaged with their health. The juxtaposition of healthcare and game mechanics was very interesting and I saw a lot of potential to use my advertising background to help people with their health.”
As Art Director for Ayogo, Ricard is key to the company’s branding and advertising, helping define and execute the vision and brand experience of Ayogo’s products.
Ricard’s dual expertise in visual and audio design make him invaluable for health gamification projects using a multi-sensory design approach. For example, the gamified health app Sleep Guru, a project for which Ricard was Art Director, required that he also understand audio engineering and game-based interaction design.
Q: What are you hoping to achieve while at Ayogo?
I want to learn from my peers, learn from the process, learn from the industry. I want to define the aesthetics of our products – styles, colours, and accents, balancing the serious with the fun. Playful design can be a tricky line to walk but when done right, it creates a fun and engaging user experience.
Q: In your opinion, what is the biggest challenge in creating behaviour changing software for the healthcare industry?
One of the challenges is connecting the dots between the user, their goals, technology, and their day-to-day life in a way that is easy, fun, and useful. Luckily healthcare and technology are bringing together brilliant minds from different industries to generate new paradigms and standards that will empower healthcare. It’s easy to picture more and more integration with the Internet of Things, even clothing and appliances, that automate food logging and tracking exercise.
Q: What advice do you have for those looking to start their career in Design?
Be familiar with the various digital tools and certifications. Have a strong online presence including a website, and trust your instincts. Designers are problem solvers and communicators so always be researching and experimenting to become versatile in style and skill. It will make you a better designer. And remember that to grow as a professional, you need to get outside of your comfort zone!