This Friday, Michael Fergusson, our CEO, will be in Austin for SXSW. He’ll be moderating a panel called, Social Games: Manipulating Your Brain Chemistry, For Good, where he’ll talk about “casual social games” and the opportunities they present to better understand our own behaviour, and to direct it, intentionally, for our own benefit, and for the greater good of society. Joining Michael on the panel will be journalism professor and assistant director of the Business and Economic Program at New York University, Adam L. Penenberg; Vice President, Marketing & Player Insights at Zynga, Jason Brown; and CEO of Playmatics and one of Next Generation’s Game Industry’s 100 Most Influential Women in 2006, Margaret Wallace.
The panel will be held at the Austin Convention Center in Ballroom B on Friday March 11th at 3:30PM. Our Creative Director, Jesse Spink, will be tweeting from the event so even if you can’t be there, you can still get a taste of what’s going on. So please join us on twitter @ayogohealth, @jessespink or @fergusson. It’s sure to be a fascinating talk!
We are very excited to be a part of SXSW Interactive, which features five days of compelling presentations from the brightest minds in emerging technology and an unbeatable lineup of special programs showcasing the best new digital works, video games and innovative ideas the international community has to offer.