Health Nutz, a wacky new comedy about a washed up hockey player who will inherit a Juice Bar on the condition that he gets and stays sober, has received a multimedia spin from Ayogo. The six episode series has an extensive social media component that will run alongside the series to accompany the story arc via a Health Nutz Facebook game, Twitter, where several of the show’s characters will be tweeting throughout the run of the series, and on YouTube, where there will be eighteen webisodes, six episode teasers and all of the character clips. The online campaign has been designed and implemented by Ayogo’s design, tech and social media team – what a feat! We are pretty proud of what’s been created. The content is definitely ‘shock-value’ in nature – and it’s funny and engaging! – and our clients are very happy, which makes us happy.
The Health Nutz Facebook Game launches March 8th, four weeks before the official TV launch on APTN on Tuesday, March 29th (the show launches on HD APTN on Tuesday March 22) and Ayogo will release a new game each week until the end of the show’s series run in May.
Check out the Health Nutz Facebook game here or find the behind-the-scenes videos on the Heath Nutz YouTube Channel. The Health Nutz website will tell you all about the show and its cast, crew and creators.