Year in Review with Genentech’s Nicholas Waton

Visual Storytelling Examples, Health Games Top Trends in 2015 Ayogo had the chance to catch up with Nicholas Waton, Brand & Digital Corporate Relations for...

Pharma Marketing Strategies for Social Apps

Pharma Marketing Strategies Tier Social Features to Deal with Privacy In 2010, new pharma marketing strategies like creating a social health game on Facebook...

Ayogi in the Spotlight: Darryl Pogue

Q&A with Ayogo Mobile Web App Developer Changing Health IT! Name: Darryl Pogue Title: Software Developer, Ayogo Health Inc. Fun Fact: On Twitter,...

Miracles and Stigma: A World AIDS Day Conversation

Ayogo Interviewed Dr. Hightow-Weidman for World AIDS Day, December 1, 2015. Dr. Hightow-Weidman is an associate professor of medicine in the UNC Institute...

Diabetes Month: 5 Years of Lessons Learned from Making Diabetes Apps

As November is American National Diabetes Month, we thought you might enjoy seeing how Ayogo’s diabetes applications have evolved over the years and read...

Payers Want Tools to Help with Medication Adherence

Payers Talk: Market Research on Medication Adherence Tools & Trends Ayogo in Conversation with Brian Cavoto of The Noise Doctors. Ayogo: Brian, you are taking...

Ayogi in the Spotlight: Mala Srivatsa

Q&A with Director of Client Services & Projects Gives Insights to Project Management in the Tech Industry! Name: Mala Srivatsa Title: Director of...

3 Lessons Pharma Can Learn About Patient Engagement

Last week we attended Merck’s Tech Innovation Summit in New Jersey which brought together over 3,000 technologists, innovators and professionals from across all...

Strategy Leads Creative for Award-Winning Results: Gold for Fit2Me

In pharma marketing, strategy leads creative, not the other way around. When our client AstraZeneca won Gold at the International ECHO™ Award, recognizing...

Vancouver Tech Companies Create Silicon Valley North

Vancouver Start Up Week – What’s Next in Digital Health Panel: (L–R) Curtis Duggan, Brendan Byrne, Michael Fergusson, Richard Osborn, Sarah Goodman, Denny Hollick...

4 Secret Ingredients Pharma Mobile Health Apps Need to Improve Medication Adherence

Improving patient medication adherence is a common challenge for the healthcare industry. That’s why we’ve come up with 4 Secret Ingredients pharma mobile...

Ayogi in the Spotlight: Maddy Bazett

Q&A with New Digital Designer Speaking About Designing in the Healthcare Industry Name: Maddy Bazett Title: Digital Designer, Ayogo Health Inc. Fun Fact:...

Ayogi in the Spotlight: Patrick Moody-Grigsby

Q&A with New Creative Director Gives Insights into Health App Design Name: Patrick Moody-Grigsby Title: Creative Director, Ayogo Health Inc. Fun Fact: I used...

Social Media Powerfully Influences Health Promotion

A recent conversation with a psychologist on how Ayogo’s technology works, brought to mind one of our most influential blog posts on the powerful...

Patient Engagement Vs Patient Activation

Patient Engagement vs Patient Activation Patient engagement and Patient Activation are often used interchangeably, a quirk of the current healthcare discussion, in which patient...

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