Sun has been extinguished

If you have been following Sun’s product line since the beginning, then this transcript may cause a twinge of nostalgia: ~$ wget http://www.sun.com...

Play is Functional – IIMA Seminar November 25th

Regardless of your product or industry, the job of a marketer is to motivate customers to act. There is no denying that games...

Installing iPhone beta applications and common problems FAQ

What does a beta tester do? Play! If you send us a little information about you and your iPhone/iPod Touch (see below), we...

Consequences

The principles of game design are really no different than the behaviors we foster in our day-to-day lives. Just as in real-life, mistakes...

It’s all fun and games

Like the title says, it’s all fun and games around here. It’s what we do – using game play to engage and motivate....

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