What is a Design-a-thon?

Design collaboration is at the heart of what we do at Ayogo and is baked in to our culture. We are excited to kick off...

How to Create a Habit, Ditch Willpower and Motivation

Overcoming Obesity Series 4 of 4: How to Create a Habit In our previous posts in this series, we introduced the latest thinking about...

What is Binge Eating Disorder and How to Know if You Have It?

Overcoming Obesity Series 3 of 4: Binge Eating Disorder Disordered Eating Binge Eating Disorder (BED) is an Impulse Control Disorder (ICD): we fail to...

Is the Body Acceptance Movement Good for People?

Overcoming Obesity Series 2 of 4: Body Acceptance As overweight and obese body shapes are becoming more the norm in North America, there...

Overcoming Obesity: Genes Load the Gun, Environment Pulls the Trigger

Overcoming Obesity Series 1 of 4 Genes load the gun, environment pulls the trigger.” — Dr. Scott Kahan While about half of obesity...

Love, Health and Happiness: How Health Games Win Hearts

Health games and gamified apps gather power from “People Fun”. For Valentine’s Day we thought we would break down the game-based elements that...

4 Trends to Watch 2016 Mobile World Congress

The Mobile World Congress is the world’s largest gathering for the mobile industry, with a record-breaking 94,000 attendees from 200 countries in 2015....

Ayogi in the Spotlight: Mavis Dixon

Q&A with Ayogo Engagement Expert Name: Mavis Dixon Title: Manager of Projects & Engagement, Ayogo Health Inc. Fun Fact: Hosted a radio show...

Type D Personality: Helping Hopeless Patients

We all know every patient has a different personality type. There’s the Type A Personality Patient who is motivated, even driven to succeed...

How to Design for Patients: One UX Expert’s Approach

The business of building patient engagement applications has emerged from one simple idea: if treatment plans don’t stick, patients stay sick. Digital media...

Medication Noncompliance: Falling off the Adherence Cliff

What do we mean when we talk about Medication Noncompliance, Adherence, and Persistence? Language matters. For many patients the words compliance, adherence and...

Ayogi in the Spotlight: David Thomas

Q&A with Ayogo Quality Assurance Analyst Name: David Thomas Title: Quality Assurance Analyst, Ayogo Health Inc. Fun Fact: As a kid David had...

Year in Review with Genentech’s Nicholas Waton

Visual Storytelling Examples, Health Games Top Trends in 2015 Ayogo had the chance to catch up with Nicholas Waton, Brand & Digital Corporate Relations for...

Pharma Marketing Strategies for Social Apps

Pharma Marketing Strategies Tier Social Features to Deal with Privacy In 2010, new pharma marketing strategies like creating a social health game on Facebook...

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