itbusiness.ca article: Social Games Improving Patient Outcomes

01/29/2014

Michael Fergusson tells itbusiness.ca how he bridged the gap between games and traditional health care apps:

Games are context management systems, explains Fergusson. They can get people to act counter-intuitively, and there is evidence that engagement through games can, among other things, improve adherence to treatment regimes in children with diabetes and cancer.

Games do three things well that healthcare apps often struggle with. Games offer a narrative; they encourage a progressive mastery; and they create a social context. They “add child-like wonder to the experience,” says Fergusson.

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