How Pharma Can Build Medication Adherence with Technology

A Pharmaceutical Case Study

Patient adherence is widely viewed as a combination of compliance and persistence. It is defined as the extent to which a patient follows a prescribed treatment regimen and includes taking a drug (as prescribed) and following physician advice.

If you don’t have a strong strategy in place for patient adherence at your organization, it’s time to start building that knowledge. Download our Case Study and use the best practices shared here as a roadmap to building increased adherence.

In the following pages you will read about how one leading pharmaceutical company’s diabetes patient education program:

  • Engaged the patient using gamification, to “custom fit” the program to the patient
  • Maximized repeat engagement
  • Triggered interaction
  • Created a Social Effect