Serious Play Conference 2015

Shauna Gammon, Ayogo gamification expert speaks July 21st, 2015 at Serious Play Conference

Shauna Gammon

Everything You Know About Gamification is Wrong!

Gamification expert and Empower Product designer, Shauna Gammon speaks at Carnegie Mellon University at the Serious Play Conference, July 21st, 2015.

Shauna explodes conventional thinking about gamification and redirects the conversation to what really works. Learn how ACUDO – an acronym for agency, control, uncertainty, discoverability, outcomes – can be the key to unlocking the emotions and engaging patients.

Follow the conversation @SeriousPlayConf.


Designing Digital Tools for Patient Engagement

Intrigued by Shauna’s talk? Go deeper with this FREE whitepaper and gain a more comprehensive understanding of “playful design”, and how to utilize design patterns from various styles of play using ACUDO and learn more about:

  • The secret to engaging the brain
  • What is Playful Design?
  • How to avoid bad gamification

download patient engagement whitepaper