How Game Designers Can Save The World

Michael Fergusson

Ayogo’s CEO, Michael Fergusson, will be at ISPAD 2016,
Oct. 26–29, 2016 in Valencia, Spain.

See Michael speak at the:
Diabetes E-Health Session
Saturday, Oct. 29
11:45–1:15pm
Valencia Conference Centre (VCC)

If you think that games are fundamentally unserious, just “entertainment”, or otherwise incompatible with healthcare, then this talk may change your mind. By focusing on the evolutionary basis of game psychology, Michael explodes conventional thinking about gamification and redirects the conversation to what really works. Learn how ACUDO—an acronym for agency, control, uncertainty, discoverability, outcomes—can be the key to unlocking emotions and engaging patients.

Click here if you would like to sign up for this event.

Follow the conversation at @ispad_org and #ISPAD2016


Designing Digital Tools for Patient Engagement

Intrigued by Michael’s talk? Go deeper with this FREE whitepaper and gain a more comprehensive understanding of “playful design”, and how to utilize design patterns from various styles of play using ACUDO and learn more about:

  • The secret to engaging the brain
  • What is Playful Design?
  • Why everything you know about gamification is wrong

download patient engagement whitepaper