Insomnia App Sleep Guru Wins Bronze for Best Mobile App

Above Image: (L–R) Mavis Dixon, Shauna Gammon, Darryl Pogue (behind), Ellena Lawrence, Ricard Adrianza, Ian Suda Missing: Fay-Lisa Jensen, David...

Strategy Leads Creative for Award-Winning Results: Gold for Fit2Me

In pharma marketing, strategy leads creative, not the other way around. When our client AstraZeneca won Gold at the International...

Fit2Me Hailed as a Revolution in Pharma Patient Education

AstraZeneca went out seeking experts who developed the user interfaces it admired. They landed on the team of experts at Ayogo. Ayogo...

Patient Engagement Vs Patient Activation

Patient Engagement vs Patient Activation Patient engagement and Patient Activation are often used interchangeably, a quirk of the current healthcare discussion,...

The Hidden Psychology of Gaming

Big thinkers from Ayogo, Zynga and XEO Design- some of the biggest gamification experts in the world are all on...

Let the Games Begin! Pharma Gets into Health Games

Big Pharma is trying out gamification and pharma health games to improve patient engagement. While the pharmaceutical industry is late to the game in...

Healthtech Experts Pick the Best of 2014 in Health Apps Games & Media

Ayogo’s team compiled this informal list of Healthtech Innovations from 2014: health technology, health apps, media & games that captured our hearts and minds in 2014....

Points and Badges ≠ Gamification

Gamification is more than points and badges  by Michael Fergusson Gamification is a term for which I have very mixed...

CTV Features Ayogo in “Educational apps help kids take control of their health”

After our recent launch of Monster Manor in the UK, CTV has featured Ayogo in their article about apps helping...

Merck and Ayogo working together: PMLive Article

Dominick Tyer writes in the Digital Intelligence blog: Merck & Co is working on a new mobile app for type...

mHealth News: Eric Wicklund Talk with Michael Fergusson at the mHealth Summit

Excerpt from Ayogo’s CEO Michael Fergusson’s interview with Eric Wicklund at the mHealth Summits: MF: Because it’s a fundamental aspect of human...

Health Gamification FAQ: What is the relationship between gamification and mobile health?

In today’s video, Ayogo’s CEO, Michael Fergusson, talks about the relationship between gamification and mHealth, how biosensors fit into the...

Health Gamification FAQ: Why is collaboration between pharma & game devs important for health care?

In today’s video, Ayogo’s CEO, Michael Fergusson, tells us why collaboration between pharma and game developers is important for health...

Health Gamification FAQ: How do sensors fit into gamification?

In today’s video, Ayogo’s CTO, Paul Prescod, talks about how sensors fit into gameplay and health gamification. Ayogo’s Health Gamification...

Health Gamification FAQ: How can we identify which areas gamification is best applied to?

In today’s video, Ayogo’s CEO, Michael Fergusson, answers a Twitter question from John Mardlin about how to identify areas best...

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