Strategy Leads Creative for Award-Winning Results: Gold for Fit2Me

In pharma marketing, strategy leads creative, not the other way around. When our client AstraZeneca won Gold at the International...

Health Gamification FAQ: What is the relationship between gamification and mobile health?

In today’s video, Ayogo’s CEO, Michael Fergusson, talks about the relationship between gamification and mHealth, how biosensors fit into the...

Health Gamification FAQ: Why is collaboration between pharma & game devs important for health care?

In today’s video, Ayogo’s CEO, Michael Fergusson, tells us why collaboration between pharma and game developers is important for health...

Health Gamification FAQ: How do sensors fit into gamification?

In today’s video, Ayogo’s CTO, Paul Prescod, talks about how sensors fit into gameplay and health gamification. Ayogo’s Health Gamification...

Health Gamification FAQ: How can we identify which areas gamification is best applied to?

In today’s video, Ayogo’s CEO, Michael Fergusson, answers a Twitter question from John Mardlin about how to identify areas best...

Health Gamification FAQ: How can games improve health outcomes?

In today’s video, Ayogo’s CTO, Paul Prescod, talks about the reasons behind medical non-adherence, how games can increase patient engagement...

Ayogo Q&A: How important are rewards/extrinsic motivations in gamifying health & wellness?

Ayogo CEO, Michael Fergusson, answers a question from gamification expert Scott Dodson (@gamebiz). Scott asks: how important are rewards/extrinsic motivations...

Ayogo Q&A: How can I gamify my kids to eat vegetables?

@CindyMassey wonders how she can use gamification to get her kids to eat vegetables. Ayogo Producer, Sean Penney, has the...

Ayogo Q&A: Why Gamify Health Care? Why Not Healthify Blockbuster Games?

Ayogo CTO, Paul Prescod, answers a question from @SonnyVu: Why gamify health care? Why not healthify blockbuster games with tons...

This Game Will Make You Healthier

Ayogo CEO, Michael Fergusson, is currently in New York for Social Media Week. He was talking about games and health...

Ayogo Q&A: Will Gamifying Health Get People to Do Everything We Want Them to Do?

Ayogo Producer, Sean Penney, answers a Twitter question about whether gamifying health will get people to do everything we want...

Ayogo Q&A: Can Game Mechanics Proxy For A User’s Intrinsic Motivations Around Health?

Ayogo CEO, Michael Fergusson, answers a twitter question from Scott Dodson of Bobber Interactive about using game mechanics as a...

Ayogo Q&A: Which disease areas can be treated with gamification?

Ayogo CTO, Paul Prescod, answers a Twitter question from Healthcare Journalist, @shellypetersen, about disease areas that can be treated with...