Pharma Marketing Strategies for Social Apps

Pharma Marketing Strategies Tier Social Features to Deal with Privacy In 2010, new pharma marketing strategies like creating a social health...

3 Lessons Pharma Can Learn About Patient Engagement

Last week we attended Merck’s Tech Innovation Summit in New Jersey which brought together over 3,000 technologists, innovators and professionals...

MedCity News: Can Gamification Impact Adherence for People with Diabetes?

Stephanie Baum writes in MedCity News: Merck (NYSE: MRK) is turning to gamification in a collaboration with Canadian gaming developer...