Engagement Tops Pharma Marketing Strategy and Budget

Budget Priorities for Digital Pharmaceutical Marketing Strategy The MM&M 2015 annual survey reveals the budget priorities and top pharmaceutical marketing strategies, as expressed...

Ayogi in the Spotlight: Mavis Dixon

Q&A with Ayogo Engagement Expert Name: Mavis Dixon Title: Manager of Projects & Engagement, Ayogo Health Inc. Fun Fact: Hosted...

Type D Personality: Helping Hopeless Patients

We all know every patient has a different personality type. There’s the Type A Personality Patient who is motivated, even...

Awards: AstraZeneca’s Fit2Me Wins Gold at International ECHO Awards

AstraZeneca’s Fit2Me Wins Gold at International ECHO Awards AstraZeneca won Gold at the International ECHO™ Awards, recognizing Fit2Me as one...

Patient Engagement Vs Patient Activation

Patient Engagement vs Patient Activation Patient engagement and Patient Activation are often used interchangeably, a quirk of the current healthcare discussion,...

mHealth News: Eric Wicklund Talk with Michael Fergusson at the mHealth Summit

Excerpt from Ayogo’s CEO Michael Fergusson’s interview with Eric Wicklund at the mHealth Summits: MF: Because it’s a fundamental aspect of human...