Strategy Leads Creative for Award-Winning Results: Gold for Fit2Me

In pharma marketing, strategy leads creative, not the other way around. When our client AstraZeneca won Gold at the International...

Fit2Me Hailed as a Revolution in Pharma Patient Education

AstraZeneca went out seeking experts who developed the user interfaces it admired. They landed on the team of experts at Ayogo. Ayogo...

Let the Games Begin! Pharma Gets into Health Games

Big Pharma is trying out gamification and pharma health games to improve patient engagement. While the pharmaceutical industry is late to the game in...

Awards: PharmaVoice 100

PharmaVoice 100 Ayogo’s Michael Fergusson is included in Life Science industry’s award PharmaVoice100 which recognizes the most inspiring people in the...

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