Ayogo’s CEO, Michael Fergusson, will be a keynote speaker at the:
Brazilian Independent Games Festival
June 30–July 3, 2016
San Paulo, Brazil
For the past decade, the discussion of serious applications in game design centred around the development of, well, games. This misses the true power and reach of game psychology. By broadening our frame of reference we can begin to see how the design patterns that are used to create meaning and engage human attention can have a more fundamental impact on the biggest problems impacting society: healthcare, education, the environment, and beyond.
Intrigued by Michael’s talk? Go deeper with this FREE whitepaper and gain a more comprehensive understanding of “playful design”, and how to utilize design patterns from various styles of play using ACUDO and learn more about: