The Mobile World Congress is the world’s largest gathering for the mobile industry, with a record-breaking 94,000 attendees from 200 countries in 2015. With the event only a few weeks ago, it is expected to set the tone for mobile trends in 2016. However, we have already begun to see reports and publications released with these predictions.
DMI (Digital Management Inc.) released its annual Top Ten Mobility Trends for 2016 in early January, citing the need for an improved mobile customer experience, top-down concerns for cybersecurity, key innovations through partnerships and a stronger focus on the redesign and implementation of omni-channel and mobile payment technologies.
We expect to see many of these trends at the 2016 Mobile World Congress in Barcelona including:
1. Stronger focus on the customer experience:
In 2016, customers will demand one consistent cross-channel experience.
2. Security and privacy hitting the boardroom agenda:
With big corporations being hacked and the resulting damage to shareholder value, security will be high on the agenda for every CEO and board member.
3. Accelerated innovation through partnerships:
There will be a growing trend in the opening of internal APIs and partnering among companies of all sizes in order to bring accelerated innovation to the end-user.
4. By 2017, 50 percent of online transactions will be from mobile devices:
With the majority of online commerce now coming from mobile devices, there will be a growing trend in the expansion and implementation of the omni-channel user experience and more innovations surrounding mobile payment platforms.
Will you be attending the 2016 Mobile World Congress in Barcelona February 22–25?
Attend Ayogo’s 5-minute presentation on Tuesday, February 23rd at 12:35 PM (Session 2)