AstraZeneca won Gold at the International ECHO™ Awards, recognizing Fit2Me as one of the world’s best marketing campaigns. MRM/McCann created the award-winning ad campaign Fit2Me. My Plan. My Way. Several partners worked on Fit2Me campaign and diabetes branded assets. Ayogo designed and built the entire user interface for the Fit2Me interactive patient support application.
Fit2Me is a strong example of a collaborative pharma marketing strategy. The ECHO Awards assessed Fit2Me’s striking creativity in the context of Fit2Me’s business strategy and its concrete results.