MM&M’s Mobile Marketing Report Discusses Gamification for Pharma

MM&M delves into the world of gamification for pharma and how it can help support patients in taking their medications. In the following article, Ayogo CEO Michael Fergusson discusses adherence and the psychology of motivation and how it can be leveraged through games and gamification to improve health.

“There’s this sense within the health field that if something is important, it has to be dreary—as if fun detracts from the seriousness of it,” Fergusson says. “That flies completely in the face of everything we know about psychology. If there’s a more obvious place to bring some fun and interest into, I don’t know what it is.”