Are You Normal? A Question at the Heart of an Enduring Onboarding Strategy
By David Thomas When I started my career in Quality Assurance, I worked for Michael Fergusson at another company. This was back in...
Engagement Tops Pharma Marketing Strategy and Budget
Budget Priorities for Digital Pharmaceutical Marketing Strategy The MM&M 2015 annual survey reveals the budget priorities and top pharmaceutical marketing strategies, as expressed by pharmaceutical marketers....
Medication Noncompliance: Falling off the Adherence Cliff
What do we mean when we talk about Medication Noncompliance, Adherence, and Persistence? Language matters. For many patients the words compliance, adherence and...
Diabetes Month: 5 Years of Lessons Learned from Making Diabetes Apps
As November is American National Diabetes Month, we thought you might enjoy seeing how Ayogo’s diabetes applications have evolved over the years and read...
How I Found Games Useful in Dealing with Disability
One of the reasons I love working at Ayogo is that I have first-hand experience of the power of games to improve health....
Case Study: DiabetesSisters’ SisterMatch
The Client The American non-profit group DiabetesSisters approached us with a request to design a better Sister match program for its community. The...
Case Study: Healthseeker
Healthseeker is the world’s first-of-its-kind game on Facebook®. Developed by Ayogo in collaboration with the Diabetes Hands Foundation (DHF) and the Joslin Diabetes Centre...
