In pharma marketing, strategy leads creative, not the other way around. When our client AstraZeneca won Gold at the International ECHO™ Award, recognizing Fit2Me as
Vancouver Start Up Week – What’s Next in Digital Health Panel: (L–R) Curtis Duggan, Brendan Byrne, Michael Fergusson, Richard Osborn, Sarah Goodman, Denny Hollick Vancouver has
Ayogo’s team compiled this informal list of Healthtech Innovations from 2014: health technology, health apps, media & games that captured our hearts and minds in 2014. Ayogo’s Levente Opelcz suggested we include https://makeit.intel.com/finalists.
When peers celebrate each other, sometimes the results get pretty silly. But the playful elements are what build employee engagement. In a recent article in
Excerpt from Ayogo’s CEO Michael Fergusson’s interview with Eric Wicklund at the mHealth Summits: MF: Because it’s a fundamental aspect of human psychology to play, video games