Strategy Leads Creative for Award-Winning Results: Gold for Fit2Me

In pharma marketing, strategy leads creative, not the other way around. When our client AstraZeneca won Gold at the International ECHO™ Award, recognizing Fit2Me as

Disrupting Health Through Social Gaming and Play

Disrupting Health through Social Gaming The following text reflects excerpts of Michael Fergusson in conversation on the Top 20 podcast, The Health Crossroad by Drs. Thomas

Vancouver Tech Companies Create Silicon Valley North

Vancouver Start Up Week – What’s Next in Digital Health Panel: (L–R) Curtis Duggan, Brendan Byrne, Michael Fergusson, Richard Osborn, Sarah Goodman, Denny Hollick Vancouver has

Ayogo Silliness Seriously Good for Corporate Culture

When peers celebrate each other, sometimes the results get pretty silly.  But the playful elements are what build employee engagement. In a recent article in

mHealth News: Eric Wicklund Talk with Michael Fergusson at the mHealth Summit

Excerpt from Ayogo’s CEO Michael Fergusson’s interview with Eric Wicklund at the mHealth Summits: MF: Because it’s a fundamental aspect of human psychology to play, video games

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