Q&A with New Digital Designer Speaking About Designing in the Healthcare Industry
|Name: Maddy Bazett|
|Title: Digital Designer, Ayogo Health Inc.|
|Fun Fact: In 2012, I trekked with a group of friends for six days in the Himalayas, with the highest summit elevation being about 17,200 ft.|
|Hobbies: Sewing, Building / Refurbishing Furniture, Traveling|
|Personal Website: madelynnebazett.com|
Each month we will put an Ayogi in the spotlight. This month, meet Maddy our Digital Designer! Previously a Brand Manager, Maddy spent years combining her love for art and business by working with entrepreneurs to create identities for new companies and helping them go beyond the logo to delve deeper into the complexity of their brand. But she wanted to use her expertise to make a positive difference in the world.
“I found myself searching for work locally and wanting to do something with my skills that could make a positive difference in the world. I came across Ayogo looking for a Digital Designer and as I researched the company and learned more about what they do, I was impressed by their values and the recognition they have for their expertise and innovative work in patient engagement and behaviour change. I knew I wanted to be a part of it and that my background and readiness to learn more about the healthcare industry would be valuable.”
Now at Ayogo, Maddy supports the Marketing team with a wide range of visual assets. This includes helping design web pages, presentations, promotional items and creating videos, graphics and even dabbling in some of the photography. “Everyday looks different and I thrive on the variety and opportunities to work with people from the Marketing and Product Development teams. This company has amazing, talented and fun people and a lot to offer it’s customers and partners! My overall goal is that every person coming into contact with us would clearly see the professional and playful sides of Ayogo.”
Q: What are you hoping to achieve while at Ayogo?
Ayogo has an exceptional environment to grow and make a meaningful impact. Not only do I hope to improve my skills and depth as a designer, but I want to help change people’s health and lives for the better. So, the more I can portray how amazing Ayogo is to potential customers through our visual communications, the more innovative and relevant work we get to put out into the world.”
Q: In your opinion, what is the biggest challenge of being a Digital Designer for a company that makes behavior changing software for the healthcare industry?
One big challenge I face is being new to the healthcare industry. But, what’s great about design is that no matter what industry I’m in, the foundational theories and processes of design still stay the same! As I learn more about behavior changing software in the healthcare space, I see the challenge of designing for the customer while always having the end user in mind. Most companies use the look from the app in the promotional assets. Yet for us, we aren’t promoting the app to the end user, but instead to the healthcare company (who will then distribute it); so, the look and feel will be much different.”
Q: What advice do you have for those who are looking to start their career in Design, specifically within the healthcare space?
It’s hard for me to answer this as I feel like I’ve only scratched the surface of design and am new to the healthcare industry. But my humble advice would be, firstly, getting into a recognized postsecondary design program or at the very least taking some design courses. There is a lot of good tutorials online, but the theory behind design, ability to think conceptually and the technical skills in the ‘big 3’ (Photoshop, Illustrator and InDesign) will provide a valuable foundation that is extremely difficult to be self-taught. Secondly, to design in the healthcare space, I think, takes patience, getting to know the brand really well and lots of research into best practices in the industry. You want to be well informed on what similar companies are doing with their visual communication, but need to know your company’s brand well enough to recognize when and where it’s important you are different and stand out.”