AstraZeneca and Ayogo: A Winning Pharma Collaboration

The EyeforPharma Awards in Philadelphia reunited the Ayogo team with AstraZeneca’s Diabetes team, May 2, 2016. As Top 3 Finalists, they were there to be recognized for their collaboration on Fit2Me for Most Valuable Pharma Collaboration. Ayogo developed the interactive site, Fit2Me, a free, digital, diabetes patient support program, has been described by MM&M as “cannier, more sensitive to patient needs and just plain more effective than pretty much every other education or awareness campaign out there.”

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