AstraZeneca and Ayogo: A Winning Pharma Collaboration The EyeforPharma Awards in Philadelphia reunited the Ayogo team with AstraZeneca’s Diabetes team, May 2, 2016. As Top 3 Finalists, they were there to be recognized for their collaboration on Fit2Me for Most Valuable Pharma Collaboration. Ayogo developed the interactive site, Fit2MeCoach.com. Fit2Me, a free, digital, diabetes patient support program, has been described by MM&M as “cannier,
Strategy Leads Creative for Award-Winning Results: Gold for Fit2Me
In pharma marketing, strategy leads creative, not the other way around. When our client AstraZeneca won Gold at the International ECHO™ Award, recognizing Fit2Me as one of the world’s best marketing campaigns, their design partners at Ayogo were proud as punch. MRM/McCann created the ad campaign work for Fit2Me. My Plan. My Way. and several partners worked on AstraZeneca’s Fit2Me
Awards: AstraZeneca's Fit2Me Wins Gold at International ECHO Awards
AstraZeneca’s Fit2Me Wins Gold at International ECHO Awards AstraZeneca won Gold at the International ECHO™ Awards, recognizing Fit2Me as one of the world’s best marketing campaigns. MRM/McCann created the award-winning ad campaign Fit2Me. My Plan. My Way. Several partners worked on Fit2Me campaign and diabetes branded assets. Ayogo designed and built the entire user interface for the Fit2Me interactive patient support application. Fit2Me is
Fit2Me Hailed as a Revolution in Pharma Patient Education
AstraZeneca went out seeking experts who developed the user interfaces it admired. They landed on the team of experts at Ayogo. Ayogo was tasked with creating Fit2mecoach.com, to activate site visitors with Type 2 diabetes and sustain engagement with a custom fit tool to help them with diet and exercise behavior change. Fit2Me has proven to be a runaway success, receiving 1