Engagement Tops Pharma Marketing Strategy and Budget

Budget Priorities for Digital Pharmaceutical Marketing Strategy The MM&M 2015 annual survey reveals the budget priorities and top pharmaceutical marketing strategies, as expressed by pharmaceutical marketers. The mean 2015 budget was $19.4M per pharmaceutical company for marketing. Digital consumer marketing is the focus of 76% of pharmaceutical marketers and these budgets are growing rapidly, compared to the shrinking relevance of traditional advertising to