The 2016 International Serious Play Awards competition today recognized the collaboration between Ayogo and Genentech with a Silver Award for two health-games that illustrate immunotherapy. The award winning health games include T-Cells Attack and Lymph Node Labyrinth. Each relates to the science behind the Cancer-Immunity Cycle. Cancer immunotherapy is the most talked about area of research today. Genentech is a global leader in developing cancer medicines, and cancer
Awards: Ayogo and Genentech Collaborate on Award Winning Health Games
Ayogo and Genentech Collaborate on Award Winning Health Games The 2016 International Serious Play Awards competition today recognized the collaboration between Ayogo and Genentech with a Silver Award for two health-games that illustrate immunotherapy. The award winning health games include T-Cells Attack and Lymph Node Labyrinth. Each relates to the science behind the Cancer-Immunity Cycle. To help educate about the science underlying cancer immunotherapy, and to highlight Genentech’s thought
Year in Review with Genentech’s Nicholas Waton
Visual Storytelling Examples, Health Games Top Trends in 2015 Ayogo had the chance to catch up with Nicholas Waton, Brand & Digital Corporate Relations for Genentech, who shared his thoughts on how 2015 unfolded. Ayogo: Looking behind, what trends did you see really take hold in pharma marketing, industry-wide in 2015? NW: 2015 has been a turning point for pharma marketing and