In pharma marketing, strategy leads creative, not the other way around. When our client AstraZeneca won Gold at the International ECHO™ Award, recognizing Fit2Me as one of the world’s best marketing campaigns, their design partners at Ayogo were proud as punch. MRM/McCann created the ad campaign work for Fit2Me. My Plan. My Way. and several partners worked on AstraZeneca’s Fit2Me
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