Ayogo and Genentech Collaborate on Award Winning Health Games

The 2016 International Serious Play Awards competition today recognized the collaboration between Ayogo and Genentech with a Silver Award for two health-games that illustrate immunotherapy. The award winning health games include T-Cells Attack and Lymph Node Labyrinth. Each relates to the science behind the Cancer-Immunity Cycle. Cancer immunotherapy is the most talked about area of research today. Genentech is a global leader in developing cancer medicines, and cancer

Awards: Ayogo and Genentech Collaborate on Award Winning Health Games

Ayogo and Genentech Collaborate on Award Winning Health Games The 2016 International Serious Play Awards competition today recognized the collaboration between Ayogo and Genentech with a Silver Award for two health-games that illustrate immunotherapy. The award winning health games include T-Cells Attack and Lymph Node Labyrinth. Each relates to the science behind the Cancer-Immunity Cycle. To help educate about the science underlying cancer immunotherapy, and to highlight Genentech’s thought

Year in Review with Genentech’s Nicholas Waton

Visual Storytelling Examples, Health Games Top Trends in 2015 Ayogo had the chance to catch up with Nicholas Waton, Brand & Digital Corporate Relations for Genentech, who shared his thoughts on how 2015 unfolded. Ayogo: Looking behind, what trends did you see really take hold in pharma marketing, industry-wide in 2015? NW: 2015 has been a turning point for pharma marketing and

Fit2Me Hailed as a Revolution in Pharma Patient Education

AstraZeneca went out seeking experts who developed the user interfaces it admired. They landed on the team of experts at Ayogo. Ayogo was tasked with creating Fit2mecoach.com, to activate site visitors with Type 2 diabetes and sustain engagement with a custom fit tool to help them with diet and exercise behavior change. Fit2Me has proven to be a runaway success, receiving 1

MM&M’s Mobile Marketing Report Discusses Gamification for Pharma

MM&M delves into the world of gamification for pharma and how it can help support patients in taking their medications. In the following article, Ayogo CEO Michael Fergusson discusses adherence and the psychology of motivation and how it can be leveraged through games and gamification to improve health. “There’s this sense within the health field that if something is important, it has to be

mHealth News: Eric Wicklund Talk with Michael Fergusson at the mHealth Summit

Excerpt from Ayogo’s CEO Michael Fergusson’s interview with Eric Wicklund at the mHealth Summits: MF: Because it’s a fundamental aspect of human psychology to play, video games are taking advantage of what we are interested in. That’s why games work.  To keep you engaged in the game they try to mimic this effect that comes from real life – that you need

Monster Manor UK Beta

Big News for Monster Manor! An open beta of Monster Manor began in the UK and Ireland on October 15, 2013!  We’re giving 100 families with at least one child who has type 1 diabetes the opportunity to take part. What is Monster Manor? A game for Apple & Android phones/tablets/iPods that helps get kids tracking their blood glucose by

“I ❤ Jellyfish” Demo a Success at the Body Computing Conference 5.0

Our CEO, Michael Fergusson just finished a demonstration of “I ❤ Jellyfish” this morning at the 2011 Body Computing Conference 5.0. Reaction from the audience was awesome. Sonny Vu, AgaMatrix Founder, tweeted, “nice looking jellyfish health game.” And Doctor Leslie Saxon, who organized the conference, tweeted that the game is “very cool!!!” Needless to say, our team back in the