Financing to accelerate growth of Ayogo’s healthcare engagement platform. VANCOUVER, British Columbia, (April 29, 2020) – Ayogo Health Inc. has successfully raised a $7.5M Series B financing round. The round was raised from several high-profile investors to propel its mission and vision: to activate, engage and empower patients faced with challenging transitions in care. Ayogo’s behavioral support platform creates value
Strategy Leads Creative for Award-Winning Results: Gold for Fit2Me
In pharma marketing, strategy leads creative, not the other way around. When our client AstraZeneca won Gold at the International ECHO™ Award, recognizing Fit2Me as one of the world’s best marketing campaigns, their design partners at Ayogo were proud as punch. MRM/McCann created the ad campaign work for Fit2Me. My Plan. My Way. and several partners worked on AstraZeneca’s Fit2Me
Disrupting Health Through Social Gaming and Play
Disrupting Health through Social Gaming The following text reflects excerpts of Michael Fergusson in conversation on the Top 20 podcast, The Health Crossroad by Drs. Thomas and Ellwood (Episode 26). I’m very excited to be alive at this particular time time in history. We have a whole new collection of technologies, a whole new set of opportunities to reach people and
Fit2Me Hailed as a Revolution in Pharma Patient Education
AstraZeneca went out seeking experts who developed the user interfaces it admired. They landed on the team of experts at Ayogo. Ayogo was tasked with creating Fit2mecoach.com, to activate site visitors with Type 2 diabetes and sustain engagement with a custom fit tool to help them with diet and exercise behavior change. Fit2Me has proven to be a runaway success, receiving 1
CTV Features Ayogo in "Educational apps help kids take control of their health"
After our recent launch of Monster Manor in the UK, CTV has featured Ayogo in their article about apps helping children take control of their health. Monster Manor is a free game that helps young patients with Type 1 diabetes remember to check their glucose levels and keeps parents up to date on their progress. [buttonp]Read the article on CTV’s
Vancouver Sun Article: Games Earn Loyalty
The problem of engaging communities of people is complex,” said Bocska, who has a background in video game design. “Just slapping badges and points on to an experience isn’t going to magically resuscitate a disengaged online community.” But done right, games can engage consumers, games earn loyalty and improve experiences. They can also change behaviour. Ayogo’s Monster Manor app, for
MM&M’s Mobile Marketing Report Discusses Gamification for Pharma
MM&M delves into the world of gamification for pharma and how it can help support patients in taking their medications. In the following article, Ayogo CEO Michael Fergusson discusses adherence and the psychology of motivation and how it can be leveraged through games and gamification to improve health. “There’s this sense within the health field that if something is important, it has to be
Merck and Ayogo working together: PMLive Article
Dominick Tyer writes in the Digital Intelligence blog: Merck & Co is working on a new mobile app for type 2 diabetes patients to help them keep taking their medicines as prescribed. The pharma company is collaborating on the Type 2 Travelers Project with behavioural change gaming firm Ayogo and the game was showcased at the mHealth Summit held near
Ayogo Launches A Matchmaking Social Game That Helps Women With Diabetes
Ayogo's CEO Gets Creative Kudos at Merging Media.
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