Budget Priorities for Digital Pharmaceutical Marketing Strategy The MM&M 2015 annual survey reveals the budget priorities and top pharmaceutical marketing strategies, as expressed by pharmaceutical marketers. The mean 2015 budget was $19.4M per pharmaceutical company for marketing. Digital consumer marketing is the focus of 76% of pharmaceutical marketers and these budgets are growing rapidly, compared to the shrinking relevance of traditional advertising to
Awards: Fit2Me Up for MM&M Best Health and Wellness Digital Initiative for Consumers
Fit2Me Up for MM&M Best Health and Wellness Digital Initiative for Consumers Competing against all digital initiatives and apps offering health consumer education, patient support or promotion in the health-and-wellness space put Fit2Me up against hundreds of mobile apps, tracking tools, video, games and contests. So being chosen as a finalist MM&M’s Best Health and Wellness Digital Initiative is a huge, prestigious accomplishment. Ayogo was
MM&M’s Mobile Marketing Report Discusses Gamification for Pharma
MM&M delves into the world of gamification for pharma and how it can help support patients in taking their medications. In the following article, Ayogo CEO Michael Fergusson discusses adherence and the psychology of motivation and how it can be leveraged through games and gamification to improve health. “There’s this sense within the health field that if something is important, it has to be