AstraZeneca’s Fit2Me Wins Gold at International ECHO Awards AstraZeneca won Gold at the International ECHO™ Awards, recognizing Fit2Me as one of the world’s best marketing campaigns. MRM/McCann created the award-winning ad campaign Fit2Me. My Plan. My Way. Several partners worked on Fit2Me campaign and diabetes branded assets. Ayogo designed and built the entire user interface for the Fit2Me interactive patient support application. Fit2Me is
Fit2Me Hailed as a Revolution in Pharma Patient Education
AstraZeneca went out seeking experts who developed the user interfaces it admired. They landed on the team of experts at Ayogo. Ayogo was tasked with creating Fit2mecoach.com, to activate site visitors with Type 2 diabetes and sustain engagement with a custom fit tool to help them with diet and exercise behavior change. Fit2Me has proven to be a runaway success, receiving 1