Engagement Tops Pharma Marketing Strategy and Budget

Budget Priorities for Digital Pharmaceutical Marketing Strategy The MM&M 2015 annual survey reveals the budget priorities and top pharmaceutical marketing strategies, as expressed by pharmaceutical marketers. The mean

Awards: AstraZeneca's Fit2Me Wins Gold at International ECHO Awards

AstraZeneca’s Fit2Me Wins Gold at International ECHO Awards AstraZeneca won Gold at the International ECHO™ Awards, recognizing Fit2Me as one of the world’s best marketing

mHealth News: Eric Wicklund Talk with Michael Fergusson at the mHealth Summit

Excerpt from Ayogo’s CEO Michael Fergusson’s interview with Eric Wicklund at the mHealth Summits: MF: Because it’s a fundamental aspect of human psychology to play, video games

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