Engagement Tops Pharma Marketing Strategy and Budget

Budget Priorities for Digital Pharmaceutical Marketing Strategy The MM&M 2015 annual survey reveals the budget priorities and top pharmaceutical marketing strategies, as expressed by pharmaceutical marketers. The mean 2015 budget was $19.4M per pharmaceutical company for marketing. Digital consumer marketing is the focus of 76% of pharmaceutical marketers and these budgets are growing rapidly, compared to the shrinking relevance of traditional advertising to

Series A Financing to Accelerate Growth of Healthcare Consumer Engagement Platform

VANCOUVER BC, April 7, 2015 — Ayogo Health Inc., an emerging technology company that transforms the way consumers with chronic conditions engage with their own care, announced today a Series A investment of $2.5 million from a syndicate of investors including Merck Global Health Innovation Fund (GHI), Excel Venture Management, and 7Wire Ventures. The financing will accelerate Ayogo’s growth with