In pharma marketing, strategy leads creative, not the other way around. When our client AstraZeneca won Gold at the International ECHO™ Award, recognizing Fit2Me as one of the world’s best marketing campaigns, their design partners at Ayogo were proud as punch. MRM/McCann created the ad campaign work for Fit2Me. My Plan. My Way. and several partners worked on AstraZeneca’s Fit2Me
Fit2Me Hailed as a Revolution in Pharma Patient Education
AstraZeneca went out seeking experts who developed the user interfaces it admired. They landed on the team of experts at Ayogo. Ayogo was tasked with creating Fit2mecoach.com, to activate site visitors with Type 2 diabetes and sustain engagement with a custom fit tool to help them with diet and exercise behavior change. Fit2Me has proven to be a runaway success, receiving 1
Awards: PharmaVoice 100
PharmaVoice 100 Ayogo’s Michael Fergusson is included in Life Science industry’s award PharmaVoice100 which recognizes the most inspiring people in the life-sciences industry. PharmaVOICE 100 recognizes the most inspiring people in the life-sciences industry, as determined by our readers. They are innovative and have the ability to think outside-the-box. They develop breakthrough strategies, products, and services. These most game changers are determined by