Year in Review with Genentech’s Nicholas Waton

Visual Storytelling Examples, Health Games Top Trends in 2015 Ayogo had the chance to catch up with Nicholas Waton, Brand & Digital Corporate Relations for Genentech, who shared his thoughts on how 2015 unfolded. Ayogo: Looking behind, what trends did you see really take hold in pharma marketing, industry-wide in 2015? NW: 2015 has been a turning point for pharma marketing and