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The Empower™ platform can be rapidly customized to make new habit-building applications. A Persuasive Technology for healthcare systems, Empower guides patients using Loss Aversion, unlocking content, reminders and progressive challenge. It has a suite of game elements, such as levels, points systems and virtual goods or badge collections. Optional off-the-shelf minigames, virtual coaching, and nearly a dozen social features can be customized to your service delivery context. Every white label Empower project can have a custom theme and narrative. The Empower™ platform has already been adapted for patients dealing with type 2 diabetes, obesity & bariatric surgery preparation, insomnia, and illnesses subject to injection fatigue.