Mitigate Risks in Your Social Engagement Strategy Cheat Sheet [Slide Deck]

Are you a pharmaceutical marketer exploring how social tactics might fit into your pharma marketing strategy? Social features in applications add a layer of emotional engagement to pharma marketing strategies, but must be carefully managed to mitigate risk.

Download the Mitigating Risks for Social Engagement Cheat Sheet to learn:

  • How to customize social interaction to minimize risk
  • The trade-off between reducing risk and raising patient-centred value
  • The proven Tiered Approach to Privacy and Social Features