Mysteries of CKD Care: Balancing Clarity and Uncertainty for Patient Engagement IN THIS ARTICLE, WE DELVE INTO THE PARADOXICAL CONCEPT OF USING UNCERTAINTY AS A DESIGN ELEMENT, ILLUSTRATING HOW IT CAN BE HARNESSED EFFECTIVELY TO ENHANCE PATIENT ENGAGEMENT WITHOUT COMPROMISING THE CLARITY AND PRECISION OF MEDICAL INFORMATION. November 28, 2023 INTRODUCTION Nephrologists and clinicians, social workers, nurses, and psychologists all
Ayogo AI Principles: Guiding Technology with Humanity
Summary At Ayogo, we harness Generative Large Language Models like GPT-4 to enhance patient experiences and relationships, and aid in crucial treatment decisions. Our aim? To combine top-tier technology with the empathy central to exceptional healthcare. We invite your insights as we pave the way for a tech-driven future that celebrates human compassion. Preamble In our rapidly advancing world, Generative
Ayogo and Genentech Collaborate on Award Winning Health Games
The 2016 International Serious Play Awards competition today recognized the collaboration between Ayogo and Genentech with a Silver Award for two health-games that illustrate immunotherapy. The award winning health games include T-Cells Attack and Lymph Node Labyrinth. Each relates to the science behind the Cancer-Immunity Cycle. Cancer immunotherapy is the most talked about area of research today. Genentech is a global leader in developing cancer medicines, and cancer
Strategy Leads Creative for Award-Winning Results: Gold for Fit2Me
In pharma marketing, strategy leads creative, not the other way around. When our client AstraZeneca won Gold at the International ECHO™ Award, recognizing Fit2Me as one of the world’s best marketing campaigns, their design partners at Ayogo were proud as punch. MRM/McCann created the ad campaign work for Fit2Me. My Plan. My Way. and several partners worked on AstraZeneca’s Fit2Me
Fit2Me Hailed as a Revolution in Pharma Patient Education
AstraZeneca went out seeking experts who developed the user interfaces it admired. They landed on the team of experts at Ayogo. Ayogo was tasked with creating Fit2mecoach.com, to activate site visitors with Type 2 diabetes and sustain engagement with a custom fit tool to help them with diet and exercise behavior change. Fit2Me has proven to be a runaway success, receiving 1
Monster Manor UK Beta
Big News for Monster Manor! An open beta of Monster Manor began in the UK and Ireland on October 15, 2013! We’re giving 100 families with at least one child who has type 1 diabetes the opportunity to take part. What is Monster Manor? A game for Apple & Android phones/tablets/iPods that helps get kids tracking their blood glucose by