In pharma marketing, strategy leads creative, not the other way around. When our client AstraZeneca won Gold at the International…
Mavis DixonOctober 21, 2015
In today's video, Ayogo's CEO, Michael Fergusson, tells us why collaboration between pharma and game developers is important for health…
Darryl PogueMay 24, 2012
In today's video, Ayogo's CTO, Paul Prescod, talks about how sensors fit into gameplay and health gamification. http://youtu.be/iK93sR7qpYE Ayogo's Health…
Darryl PogueMay 17, 2012
In today's video, Ayogo's CEO, Michael Fergusson, answers a Twitter question from John Mardlin about how to identify areas best…
Darryl PogueMay 10, 2012
In today's video, Ayogo's CTO, Paul Prescod, talks about the reasons behind medical non-adherence, how games can increase patient engagement…
Darryl PogueMay 3, 2012
Ayogo CEO, Michael Fergusson, answers a question from gamification expert Scott Dodson (@gamebiz). Scott asks: how important are rewards/extrinsic motivations…
Darryl PogueMarch 8, 2012
@CindyMassey wonders how she can use gamification to get her kids to eat vegetables. Ayogo Producer, Sean Penney, has the…
Darryl PogueMarch 1, 2012
Ayogo CTO, Paul Prescod, answers a question from @SonnyVu: Why gamify health care? Why not healthify blockbuster games with tons…
Darryl PogueFebruary 16, 2012
Ayogo CEO, Michael Fergusson, is currently in New York for Social Media Week. He was talking about games and health…
Darryl PogueFebruary 15, 2012