Strategy Leads Creative for Award-Winning Results: Gold for Fit2Me
In pharma marketing, strategy leads creative, not the other way around. When our client AstraZeneca won Gold at the International...
Disrupting Health Through Social Gaming and Play
Disrupting Health through Social Gaming The following text reflects excerpts of Michael Fergusson in conversation on the Top 20 podcast,...
Fit2Me Hailed as a Revolution in Pharma Patient Education
AstraZeneca went out seeking experts who developed the user interfaces it admired. They landed on the team of experts at Ayogo. Ayogo...
CTV Features Ayogo in “Educational apps help kids take control of their health”
After our recent launch of Monster Manor in the UK, CTV has featured Ayogo in their article about apps helping...
Vancouver Sun Article: Games Earn Loyalty
The problem of engaging communities of people is complex,” said Bocska, who has a background in video game design. “Just...
MM&M’s Mobile Marketing Report Discusses Gamification for Pharma
MM&M delves into the world of gamification for pharma and how it can help support patients in taking their medications. In the...
itbusiness.ca article: Social Games Improving Patient Outcomes
Michael Fergusson tells itbusiness.ca how he bridged the gap between games and traditional health care apps: Games are context management systems,...
Merck and Ayogo working together: PMLive Article
Dominick Tyer writes in the Digital Intelligence blog: Merck & Co is working on a new mobile app for type...
Ayogo Announces A Call For Monster Manor Beta Testers
“Every chance they got, the kids were all over us, 3-4 deep, waiting for a chance to play,” says our CEO,...
Ayogo software will be powering The Great Race to improve health!
The Great Race, which hosts multiple city scavenger hunts, is now being powered by an Ayogo mobile web application. In...
Ayogo Launches A Matchmaking Social Game That Helps Women With Diabetes
12.6 million, or 10.8% of all American women aged 20 years or older have diabetes. Most of these women do...
Ayogo’s CEO Gets Creative Kudos at Merging Media.
Yesterday was a big day for us at Ayogo. Not only did we announce our acquisition of Tandem Learning, but...
We’ve added Tandem Learning to our Ayogo Team
We’re really excited to announce today our agreement to acquire Tandem Learning, a learning company that develops serious games and...
“I ❤ Jellyfish” Demo a Success at the Body Computing Conference 5.0
Our CEO, Michael Fergusson just finished a demonstration of “I ❤ Jellyfish” this morning at the 2011 Body Computing Conference...
Vote for us! We’re back in SXSW’s PanelPicker!
That’s right, it’s Panel Picking time again! Michael was at this year’s SXSW Interactive with his panel, “Social Games: Manipulating Brain Chemistry...
