In pharma marketing, strategy leads creative, not the other way around. When our client AstraZeneca won Gold at the International…
Mavis DixonOctober 21, 2015
Big Pharma is trying out gamification and pharma health games to improve patient engagement. While the pharmaceutical industry is late to the game in…
Mavis DixonFebruary 3, 2015
PharmaVoice 100 Ayogo's Michael Fergusson is included in Life Science industry's award PharmaVoice100 which recognizes the most inspiring people in the…
AyogoOctober 1, 2014